The 8 Best Sales Engagement Platform 2022
Engagement is the key to modern sales for any business. This means sales engagement has to be an important part of your business and sales engagement platforms can help with this.
Sales engagement is the interaction that takes place between a buyer and a sales rep Also, it is measured by the engagement of the prospect with the buyer.
You are engaged with the customer in conversation, demonstrating your product and working toward selling the product you are representing to the customer.
What Is Sales Engagement?
Sales engagement is the important part when it comes to converting prospects into paying customers. It includes the way you speak, at what frequency, and the context of your interactions.
Today, most interactions occur over the telephone or online via email or social media, allowing businesses to develop faster communication strategies that accelerate revenue growth.
In fact, 90% of sales leaders plan to invest in technologies to help their sellers engage effectively with prospects and customers.
Rather than letting vendors decide indiscriminately how and when to engage customers, sales leaders can use data to create a legal framework that tells sellers how and when to engage with consumers. This ensures that consumers get the right information at the right stage for their customers’ travels and that sellers keep deals moving forward.
Sales engagement is not automation. It’s about putting in the work of creating real customer relationships, as well as improving the quality and efficiency of your testing and conversion efforts using real-time analytical power.
Sales engagement tools have the potential to help your team to manage this interaction and ensure that communication and prospects work well. Modern software now allows marketers to track statistics about sales engagement as well regardless of email response rate, highly effective marketing channels, or how much time spent in webinars.
Why Do You Need a Sales Engagement Platform?
A sales engagement platform is an essential part of the sales engagement strategy. When you’re communicating with a large number of leads it’s difficult to identify what works and what doesn’t. Here sales engagement platforms come into play, it allows you to scale your approach to prospect engagement by guiding rep activities throughout the customer journey.
An effective sales engagement platform should easily allow you to make your connections personal and build relationships with them, but it should also give you a stronger understanding. Only then you can see the data and be able to discover new strategies where you can begin to improve your sales engagement strategy.
Here is a quick guide to choosing the right sales engagement platform:
A profitable sales engagement platform should provide the following
- A strategic approach to target prospects at different stages of intent
- Capability to send personalized emails and automated follow-ups.
- Capability to scale outreach across multiple channels- calls, Linkedin, etc.
- Native, tight CRM Integrations
- Robust reply detection including auto-replies/ bounces etc.
- A/B testing, reporting, good deliverability, etc.
Let’s talk about a few sales engagement tools for your team to consider.
8 Best Sales Engagement Platform Review with Comparison
1. HubSpot Sales Hub
HubSpot’s Sales Hub is a powerful sales CRM, it includes best-in-class sales analytics, sales engagement, and configure-price-quote (CPQ) tools.
This CRM sale is growing and measuring you, especially as there are four software programs with different capabilities (Sales Hub Free, Sales Hub Starter, Sales Hub Professional, and Sales Hub Enterprise).
The Sales Hub is unique in that it tackles the problem of conflict which is a natural consequence of growth. Sales Hub will resolve this issue by:
- Automate the sales process so that reps can spend time elsewhere.
- Managing and personalizing by keeping your customers in the middle of everything you do.
- Close most deals quickly with CPQ support.
Related: Top 15 Best Email Finder tools
Mailshake is one of the most popular sales engagement and automation software. It’s specifically for Sales and Marketing cold email outreach. Send personalized emails and engage with targeted prospects over the phone or social media platform, all from a single sales cadence and dashboard. The tool also has a variety of third-party and native combinations such as HubSpot so you can easily connect to your CRM, contacts website, and other email marketing tools.
Mailshake is designed to help you put your sales outreach to autopilot. Send personal cold emails in bulk and take the first step to build a relationship.
One of the most powerful features of Mailshake is its seamless A/B testing. As you create your email series, check out different versions and see powerful details to help you improve your interaction.
With hundreds of software integrations like HubSpot, Salesforce, and Slack, you can create multiple touch scenes with your expectations and grow them all the way through your sales channel.
Some Key Features:
- Easily add to make it your own, pause drip when the lead responds, create a sequence in minutes.
- Measure your campaign performance with small details, see which part of your campaign is changing, and improve performance with A / B testing.
- Manage lead with a single click, get a complete overview of each lead history, automatically send lead data to your CRM.
- Include LinkedIn and other social media to make your sales engagement more real channels.
- Dialing – Add calls to your partnership with automatic dialing.
Related: Top Best b2b Database Providers
Outreach is the largest and fastest-growing sales intelligence and engagement platform provider that helps companies to increase productivity and drive smarter, more insightful engagement with their customers.
Outreach is very good at helping businesses generate more sales through greater velocity. It empowers businesses to achieve their true potential through streamlined sales engagement. Out of other sales engagement platforms in the marketplace, Outreach remains one of the best at providing sales representatives as well as company owners with actionable data. That helps the business get better at converting prospects into lifelong members.
It allows businesses to manage the workflows and use real-time, actionable insights to deliver predictable growth. Outreach encourages a data-led approach to streamline sales engagement and boost revenue.
Some of the Key Features:
- Streamline day-to-day activities and accelerate deals.
- Give salespeople the instant feedback they need to perfect their sales engagement.
- Sales dialer, CRM, meeting scheduler, social activity tracking.
Clearbit is a sales engagement platform with a number of capabilities for both sales and marketing teams. It’s focused on B2B data enrichment, qualification, and scoring that delivers complete, always-fresh visitor, contact, and account profiles, so you’re prepared to reach the right people, make great first impressions, and nurture relationships throughout their lifecycle.
Clearbit helps reps use data to identify qualified prospects and discover where they can find more prospects like them.
Clearbit is a platform for marketing data behind the fast-growing B2B companies. Use real-time intelligence throughout your stack to improve discovery, conversion, and performance. Then let the reps know when they should reach those expectations based on real-time warnings. These alerts may occur when a targeted account visits your website and searches for your products.
You can use Clearbit Enrichment to add contact information to your HubSpot CRM with forum integration.
ActiveCampaign is a category-defining customer experience automation platform that helps businesses meaningfully engage with their customers.
ActiveCampaign helps growing businesses connect more effectively and engage with their customers. Its Saas platform enables businesses to do better customer service by creating more seamless processes and communicating with their customers across all channels via personalized, intelligently driven messages.
It is the only customer automation solution that allows a business to connect customer interactions across all channels, and throughout the customer life cycle. ActiveCampaign closes the gap between email marketing, automated marketing, CRM, and support and service tools so businesses can create a 1-1 personal experience that meets customers where they want to participate.
Some Key Features:
- Follow customer preferences, behaviors, and multiple custom attributes throughout the customer life cycle to achieve deep separation and effective access.
- Customize contacts based on parameters, so that your messages are always directed to the right audience.
- Use data from every customer life cycle to select the best content, delivery time, and channel for each customer delivery.
- Create custom campaigns with minimal effort, and improve your real-time delivery strategy based on customer behavior.
- Be able to make it 1-1 for all customers, no matter how big your business is.
Salesloft is one of the most popular sales engagement platforms that help sellers drive more revenue. SalesLoft is a B2B sales engagement platform that focused on both sales acceleration and customer interactions.
Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win.
It has a wide range of capabilities for your entire team such as sales leaders, managers, account executives, marketers, and customer success reps included.
Klenty is one of the popular sales engagement platforms that helps sales and marketing teams with outreach, email personalization, and follow-up automation.
Klenty makes the process of tailoring emails for individual prospects simple. It also uses features such as the last time you sent an email to the expected person or what the employee’s working hours were to determine the appropriate time to send them a message. With Klenty, emails will make sure they reach the expected inboxes as spam as well.
Integrate marketing engagement with your data-based marketing strategy with details, team reports, and performance metrics.
Groove is one of the leading sales engagement platforms for enterprises using Salesforce. It’s a sales engagement platform that automatically enhances productivity by automating time-consuming tasks such as email logging, outbound calls, job recording, and meeting planning without data delays or sync errors.
Designed for commercial companies and central markets, Groove is easy to use and highly customizable. Teams can participate in accounts in connected workplaces and administrators can adjust the view and flow of activity by role or by the group.
It’s a platform that suits the interests of the parties and helps you understand what drives your business. With autodialer, call logging, email tracking, campaign automation, and workflow management there are many features that will help you in your marketing engagement.
- Email, Calendar, and Work Tracking – all your activities are automatically synced with Salesforce.
- Multichannel Campaign Automation – Connect with clients through a variety of channels with the automatic flow.
- Set Performance Flow – Assign tasks and change task flow automatically using real-time data.
Sales engagement is an important part of any successful sales strategy. With the right perspective and tools, it can be one of your most effective, measurable, and scalable channels for generating business leads.
Sales engagement represents one of the most effective ways to ensure that your product stays in the minds of your potential customers until they are ready to take that final step. You can easily generate leads for your E-commerce Business.