Top 7 Ways to Generate Leads for Your E-commerce Business

91% of marketers say that lead generation is their most important goal.

If you run a business outside of the eCommerce family, Why Do You Need to Generate Leads for Your Ecommerce Website? Wondering how to generate more eCommerce leads for your website?

If yes, then you need to know how to generate leads for your E-commerce Business.

What is Ecommerce lead generation?

Ecommerce lead generation is the process of collecting names and contact information about qualified prospects who will be contacted by the salespeople for generating orders. It usually involves direct response advertising and telemarketing.

53% of marketers spend at least half of their budget on lead generation.

Ecommerce lead generation is very competitive in the modern world though and your company needs a smart strategy to stand out.

All eCommerce business owners know that for their products to be successful they need to be sold. Most importantly, they need sales from new customers, but those are not always easy.

Naturally, online marketing has opened up a whole new way to marketing and advertising. In the past, traditional marketing methods relied on advertising, billboards, and talking to a wider audience. Now, eCommerce marketing has the luxury of identifying and making your efforts your own by finding eCommerce leads.

Making your lead generation more effective to fuel your business growth by attracting high-value leads, or those consumers most likely to make purchases comes down to building and executing an eCommerce strategy.

What Is an eCommerce Lead?

An eCommerce lead is someone that shows an interest in your products or services. Ecommerce leads show interest by taking specific actions, such as clicking ads, following your brand on social media, or joining your email newsletter. Each lead is a potential customer. Every action taken provides important data. You can use this data to turn lead into a paying customer and inform your overall production strategy. An eCommerce lead is different from an amazon store lead.

Who is Your Ideal Lead?

Every business is different, so lead generation for eCommerce businesses varies.

Having a deep understanding of your ideal lead is the first step to simplifying your marketing efforts and delivering relevant leads. You may have a general opinion about your customers’ characteristics, behavior, motivations, and points of pain, but you should improve consumer people based on data, not a consideration.

Start making a buyer using quality data from your site statistics, industry reports, and competitor surveys. Combine this with a lot of research from customer interviews and online interviews around your product and products. There are many ways to generate leads online.

When thinking about who your ideal lead is, then you can think about the following factors:

  1. Income
  2. Age
  3. Education
  4. Gender
  5. Location
  6. Hobbies or interests
  7. And more

Having a clear picture of your ideal leads will help you improve your targeting marketing campaigns, create influential blog content and offer unrestricted offers or promotions.

You may also find that you need to adjust your product or service list to better serve your customers’ needs. After all, if you sell each customer three items instead of one, you are on your way to a higher profit without additional lead-type costs.

Here are some techniques you can apply to generate more eCommerce sales leads for your eCommerce business:

The Most Effective Ecommerce Lead Generation Tips and Strategies

  1. Offer value to your audience through great content.
  2. Optimize your content and sales pages for SEO.
  3. Create search ads with extensions.
  4. Offer discounts and other attractive benefits.
  5. Keep the reader on the site. 
  6. Avail yourself of cookies and push notifications
  7. Simplify the checkout process
  8. Identify user behaviors on your site
  9. Host social media giveaways
  10. Run remarketing campaigns
  11. Avail yourself of cookies and push notifications
  12. Use email marketing strategically

7 Most Popular eCommerce Lead Generation Strategies

eCommerce Lead Generation Strategies
eCommerce Lead Generation Strategies

Here are some techniques you can apply to generate more leads for your eCommerce business.

1. Search Engine Optimization (SEO)

eCommerce brands have many digital assets. Organize those assets with keywords and phrases and increase your chances of getting to the first page. Search Engine Optimization will Improve your website get higher up the search rankings. The more impressions you have from your target audience The more is the chance of generating e-commerce leads.

A well-developed SEO strategy peppers search terms across product descriptions, blog content, and metadata, which turns each one into a lead magnet.

Consider how your customers are likely to buy the products they want online. In many cases, the first search for what they are looking for in search engines such as Google.

With SEO strategy, you improve your site to help your pages rank in the results of that search. This makes it easier for your potential customers to find you and allows you to focus your marketing budget on people who search your products diligently.

There will be no information to collect if people do not visit your site. The best way to drive traffic is to make sure you have good SEO practices in place so that your store is well ranked in the Search Engine Result Pages (SERPs). When it comes to product visibility, search engines are your bread and butter. If you can rank your website organically, that will mean the constant flow of visitors to your site and the steady growth of your sales channel, for free!

Many businesses are skipping extended alt-tags for their images. This is a mistake. Google has found that 50% of online consumers rely on images when deciding what to buy. Now that search results put images first, taking extra time to improve all product images can pay off with ready-to-buy leads.

Read More: Top 15 Best Email Finder Tools: Features and Pricing

2. Pay-Per-Click (PPC) Ads

 11% of marketers said that paid search generated the most leads.

Paid advertising gives you the ability to use the behaviors and features you have identified for your customers to target potential users across various platforms. Don’t forget about Google Ads. Ads will aid to reach your target audience and keep your product in their line of sight. You can also remarket people who actually visited your site.

About 50% of consumers want to see more video content from brands. Use that and create native video ads to get the best of both worlds. PPC is also useful for competing keywords that have a clear buying purpose but are dominated by your competitors.

Although SEO is the best long-term strategy for eCommerce store sales leads, running pay-per-click (PPC) advertisements on platforms like Google Ads, Bing, Quora is an effective way to reach searchers while you establish SEO rankings.

When you create your campaigns, you decide where you want to display your ads based on the keywords they search for.

Then, you set bids based on how much you are willing to pay per click on your website, and you only pay that amount when your ad is clicked.

3. Content Marketing

In the modern world, consumers are researching the products they want before buying. They want to know which products are best for their needs, which offer the best value for their money, and which ones are the most popular with some customers.

Content creates strong leads by arousing the user’s interest. The more content you have, the more likely it is that the consumer will experience it. Impact reports that over 60% of people prefer to read about a product from an article over an ad.

You can provide all this information and more as part of your content marketing strategy. Publish the latest and updated blog posts, articles, and other content to help your customers make informed purchasing decisions.

The topics you choose depend on your industry and products, but this content can range from purchase guides on specific products to blog posts about the latest trends to useful tips. By providing the information that your potential buyers want, you can help them make purchasing decisions and build a credible reputation as a useful tool in this process.

4. Social Media Engagement

21% of marketers said that organic social generated the most leads.

Social media is an important marketing tool, and that is especially true of B2C eCommerce companies. Excellent channel for connecting with customers and showing the personality of your product.

Ecommerce lives in the world of communication and the internet. That makes social media is the gold mine for generating eCommerce business owner sales leads. Put your efforts on a few selected channels where your customers spend most of their time.

Most people spend two or more hours on their social media accounts. If someone chooses to follow your product on social media, you are left with a few clicks to make them a customer.

You can run ads on various social media platforms like LinkedIn, Facebook, Twitter, and Instagram to take advantage of social media.

Linkedin is the most effective social media lead generation tools

Many platforms allow you to link to your website and display your products in a carousel format. You can play ads designed to drive traffic to a specific page on your site and use their highly specific targeting options to reach the exact audience you want.

These options range from basic census information such as age, gender, and location to the most advanced options such as their interests, occupation, education, and past actions on Facebook. When you use these targeting options, your ads bring the specific audience you want to your site.

5. Email Marketing Campaign

Email marketing is a cost-saving technique for eCommerce business leads. Consumers have been very protective of their email addresses over the past few years, so they may need encouragement to provide them.

Use email marketing to stay in touch with those eCommerce leaders and encourage them to return to your site. You can tell your subscribers about new products, inform them about sales, and share any other information they may find interesting.

You can also use default campaigns to send specific messages to your subscribers based on their actions on your site. When a customer adds a product to his cart but leaves without buying it.

Create timely pop-ups or CTAs on your site and encourage your visitors to tell their friends about your store and reward them for doing so. These types of forms often require the sender to enter his or her personal details and an unlimited number of friends — that is, instant communication information at the end of your hand.

6. Offer Discounts

The fastest way to turn leads into paying customers is to try them on deals or discounts. Encourage first-time visitors and existing customers to subscribe to your newsletter.

Purchase incentives don’t have to be huge; they can be as simple as a 10% discount or free shipping. The important thing is to give them something as soon as a refund, such as a 15% discount voucher. This strategy is a popular incentive for email collection, which should be a priority in your lead efforts.

This strategy works with the same principle as forwarding but can be made more personal in the long run. Now that you have their email address, you can send them free shipping deals directly to their inbox if they also leave their shopping cart. You can also send them a special discount code that they can use for a limited time.

It can be free shipping, coupon for first-time shoppers, products on sale.

7. Personalization

Your customers do not want all the same things, which means you cannot reach them all with the same marketing messages. Personalization comes in many forms and can be done throughout the customer journey.

With personal marketing, you can customize your ads and offers to be as relevant as possible to different customers. Over 50% of people prefer personalization in the form of products related to their interests, so make sure your site starts that activity.

If a visitor has visited a particular product page before, you can display offers related to that product as soon as they arrive at your site. When you make it easy for visitors to get what they want, they are more likely to buy.

After purchase, follow up with an email highlighting additional related products or a discount on items in the same category.

Conclusion

Competition in the eCommerce industry is fierce, but discovering new and improved ways to attract the right buyers and track them down will help you stay in the game. Communication information is a kind of money for a good incoming eCommerce marketing strategy.

It is a challenge to create products in the eCommerce industry as it is a crowded market. To be successful, you first need to have a deep understanding of who your eligible customer is. Then use lead gen strategies to fill your traffic with high-quality, targeted users. Since eCommerce sales cycles are short, use targeted campaigns to close deals quickly.