Free Lead Generation Tools for B2B

Top 10 Best Free Lead Generation Tools for B2B

Lead generation is a process that builds visibility, credibility, trust, and attraction from a specific group of people (potential leads). According to the B2B Technology Marketing Community, 61% of B2B marketers believe that one of their most challenging difficulties in providing high-quality leads.

Many marketers are looking for free lead generation tools that can help them generate leads. In today’s highly competitive business environment, B2B companies need to use lead generation tools effectively.

The best B2B lead generation tools are easy to use and provide easy access to the salesforce process for marketers. Based on my 10 years of experience in working with B2B marketing, I used various software that helps to generate leads from various verticals and countries. I have compiled a list of the best free lead generation tools for B2B businesses.

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B2B Lead Generation Tools

B2B lead generation tools are software programs that help marketers generate leads from the salesforce. These tools typically offer a range of features, such as email marketing, contact management, and lead scoring. They can also provide analytics to help marketers track progress and determine which methods are working best.

Lead generation tool allows you to target your desired consumers at various demographic locations and collect important information about prospects, their needs, and their preferences.

Type of B2B Lead Generation Tools Exist

The type of sales navigator tools and lead generation software that will help your B2B contact organization need to be based on the role each member needs to fill in the process from prospecting, qualification, nurturing, closing, and more.

For example:

Project managers – Who often sit for hours after prospects walk away with many options at their fingertips should use post-qualification assessment tools such as Net Promoter® Score (NPS) for time management, approval process automation, and other ROI-oriented decision benefits.

B2B marketers – Who are rightly concerned about lead scoring quality metrics that can either improve or distract organizational strategies should carefully consider B2B marketing automation system solutions for lead gen quality metric measurement in stages 1, 3, and 4.

Why Are B2B Lead Generation Tools So Important?

The competitive landscape in the business world is fiercely competitive. To remain successful, B 2B companies need to connect with the right prospects and deliver a positive sales experience.

A lead generation is a powerful tool with many advantages that can help companies get new clients as well as increase their business. These are the most important advantages:

Benefits of Lead Generation

  1. Expand Your Market
  2. Grow Your Following
  3. Gather More Customer Reviews
  4. Boost Your Revenue
  5. Generate Business Opportunities
  6. Improve Lead Quality
  7. Build Visibility and Awareness
  8. Eliminate or Reduce Cold Calling
  9. Automate Lead Management

A good lead generator or B2B lead generation tool can help businesses do just that. Here are some best free tools & apps for generating leads needs in the business world.

Top 10 Best Free Lead Generation Tools For B2B

In the business world, it’s like looking for a needle in a haystack. There are many free and paid tools available to generate targeted b2b leads. Your company is like a diamond and all the free trial lead generation tools are like different types of polishing cloths. So these tools are very important for your B2B leads. Let’s know more about these tools.

1. MailChimp

One of the best lead generation tools is MailChimp. This tool is easy to use and provides easy access to the sales team process for marketers.


Mailchimp is an email service provider, built for helping businesses with email and online marketing. Founded in 2001, Mailchimp has grown to become one of the top email newsletter services today.

MailChimp allows you to create powerful email address campaigns, manage your contact information easily, and track your results in real-time. You can also customize your campaigns quickly and easily with drag-and-drop builder templates.

Here’s why it’s a good starting point for beginners:

  • It’s easy to use
  • It has all the necessary features
  • It’s reliable
  • It’s free to start with
  • It’s developed by an established business and committed founders

2. SEMrush

SEMrush is an all-in-one content marketing toolkit and offers different tools for SEO, advertising, social media management, content marketing, and competitive market research.

SEMrush is like a radar gun for B2B marketers. This tool can help them find poorly performing campaigns, identify top competitors and generate more sales leads easily with its powerful suite of analytics tools.



SEMRush helps you analyze and optimize your email marketing activities by showing the level of competition in any given niche as well as recommending particular keywords/industries to focus on based on current search volumes across multiple industries.

It also gives you search and display advertising data. It was basically a paid campaigns analysis tool but now it has also introduced SEO Dashboard which provides data about organic searches as well.

3. Quora

Quora is gathering all the top marketing campaign knowledge in your industry. Quora is continuously rated by Inc 500 as one of the best places to connect with experts across a wide range and get their B2B contact Article-have Your Question Answered for potential Leads!


The topic of this live chat room is email campaigns to those answering. The one with the clearest/best answer will receive the most likes, and if you include website links in your answer, it has the potential to dramatically increase traffic to your website.

Quora is a platform where questions are asked and answered. Quora has become one of the trends and ideal platforms to promote your company on. Answering questions on Quora promotes and signifies Thought Leadership which can be a great factor for your company.

4. Hubspot

Hubspot allows you to be a landing page builder, track leads from multiple sources in real-time, sign up lead forms in seconds without any code, buy e-commerce leads, and much more. If you’re a business that needs a strong link between sales and marketing and wants a CRM with easy-to-use features, HubSpot is should be your choice.


This Tool helps in getting more B2B, ecommerce store leads for your business. This marketing tool enables users to sell more effectively by targeting leads within their industry vocations or businesses.

Salesforce and HubSpot both are the two most powerful CRMs in the world. These two allow the sales team to work with robust and scalable solutions that will elevate the growth of a business.

5. Drift

This Tool is one of my favorites. It works like a Crystal Ball and predicts where your website visitors will leave your field after visiting the page.

You can forecast valuable information about visitor action, competitor attention, etc which helps isolate problem areas for optimization purposes.

6. Leadfeeder

Leadfeeder is an online business application that allows you to identify who is visiting your company’s website so that you can target potential customers in order to close more sales. Leadfeeder is simply a smart dashboard for web marketers, hackers, and salespeople. Its easy-to-use guides make it simple for anyone to get an overview of the current state of their website, with insights and a B2B database you can use to optimize your pages.


Leadfeeder is good for you if you have a B2C business. Because in case of private visitor you will get his exact address and phone no.

7. MobileMonkey

MobileMonkey is feature-rich and extremely intuitive. It’s easy to manage your mobile marketing strategies from one point, set up customized inbound call chains based on NAP (name, address & phone) or other data points such as date of birth and gender demographics for each contact you’re targeting for your campaigns.

8. Intercom

Intercom is a company that allows you to contact business owners in real-time. Through Intercom, businesses can connect with their customers at any given moment to ask them anything they want and help improve their products on the go.

9. LeadPages

LeadPages is an online platform that allows you to create and manage websites very easily, carefree. It comes with a variety of templates, themes, and tools that’ll help you start-up in just one click. Leadpages help small businesses connect with an audience, collect e-commerce leads, amazon leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.

10. Hello Bar

Help boost and promote your site by adding a Hello Bar to raise the number of new visits you get on all of your pages, blog posts, or products. This is not only easy to set up but also helps improve how people feel about coming back again later.

The key to effective lead generation

  • Create A Product Video
  • Work On Your Call To Action Button
  • Focus On Words That Build Trust
  • Showcase Stats
  • Consistent Blogs
  • “Follow Up” Is The Key
  • Make The Form Appear Smaller
  • Include All Necessary Elements In Your Landing Pages
  • Showcase The Testimonials And Reviews
  • Remove The Navigation Menu From The Landing Page

There are several tactics to generate leads in the business and without a buyer’s business growth is difficult. Therefore when you hire specialists from an outsourced business for B2B Lead Generation, you get to relax and no more worry about the lead generation process and results.

Final Verdict

Lead generation is an essential part of the sales process. There are many tools available to help you build and nurture your pipeline, but which ones are the best?

As we’ve put together a list of 10 free lead generation tools that can help you get started in no time. We hope that you will find that helpful and can use it for your successful business.

Riad Hossen