How to Find Amazon Sellers on LinkedIn

Have you out of your mind how to get Amazon sellers on LinkedIn?

Sigh! 
You're in the right place. 

LinkedIn, the world's largest professional network, offers the best tool “Linkedin Sales Navigator” and strategies to help you find and engage with Amazon sellers. 

Whether you're seeking partnerships, looking to expand your business network, or exploring new business opportunities, this guide will walk you through the process step-by-step.

Step-by-Step Guide for Finding Amazon Sellers on LinkedIn Platform

So, why should you even bother looking for Amazon sellers on LinkedIn? Well, the benefits are plentiful. Firstly, LinkedIn is a professional platform where people are open to business opportunities. 

By connecting with Amazon sellers, you can network with individuals who understand e-commerce, share valuable insights, and might be looking for partnerships. It’s like fishing in a pond stocked with the exact type of fish you're after.

Let’s take you into step-by-step guidelines for getting Amazon seller leads and outreach to those Sellers via the LinkedIn Platform

Getting Started: Setting Up Your LinkedIn Profile

Before you start hunting for Amazon sellers, you need to make sure your own LinkedIn profile is up to par. Here’s how to spruce it up:

Create a Professional Photo and Headline

(The Standard Photo Size of a LinkedIn headshot is 400*400)

First impressions matter! Use a high-quality photo and write a headline that clearly states what you're about. For example, "E-Commerce Enthusiast | Networking with Amazon Sellers."

2. Compelling Summary

Your summary should tell your story. Highlight your interests in e-commerce, your goals, and how you can add value to your network.

3. Relevant Experience and Skills

List your experiences and skills that are relevant to e-commerce. Use keywords that potential connections might search for.

Sign Up for LinkedIn Sales Navigator: 

Begin by subscribing to LinkedIn Sales Navigator, a premium service that costs $80 per month. This investment provides access to advanced search features essential for our purpose.

LinkedIn Sales Navigator is a premium tool that can significantly enhance your search.

Overview: Sales Navigator offers advanced search capabilities, lead recommendations, and more detailed insights.

Advanced Features: Use features like lead lists and account tracking to keep tabs on potential Amazon sellers.

Benefits: Though it comes at a cost, the detailed analytics and search features can be worth the investment.

Do Linkedin Keyword Searches

LinkedIn's search function is a powerful tool, but only if you know how to use it.

There are three primary methods to identify Amazon sellers:

Keyword Searches: Utilize industry-specific terms like "Amazon Seller."

Advanced Search: Utilize LinkedIn's advanced search options to narrow down your results. You can filter by industry, location, company size, and more.

Filters: Apply relevant filters such as "current company" to find individuals currently selling on Amazon.

Keywords: Use keywords like "Amazon seller," "e-commerce," and "FBA" to find relevant profiles.

Job Title Searches: Focus on job titles like "Amazon Seller."

Segmenting Your Search

LinkedIn restricts search results to the first 2500 entries. To cope up with this, segment your searches by company size or other relevant criteria, ensuring comprehensive coverage.

Saving Your Search

Always save your searches on LinkedIn to maintain continuity and facilitate the subsequent steps.

Lead Recommendations

The tool provides lead recommendations based on your search patterns and saved leads, making it easier to find relevant contacts.

Optimizing Your Search with BOOLEAN Terms

BOOLEAN search terms are crucial for refining your search. Exclude irrelevant roles (e.g., "Sales" or "Business Development") to streamline your results. Prioritize decision-makers with titles like Owner, CEO, President, eCommerce Manager, or Marketplace Manager.

- Example Boolean Search: ("Amazon Seller" OR "FBA Seller" OR "Vendor Central") AND (Owner OR CEO OR "eCommerce Manager" OR "Marketplace Manager") NOT (Sales OR "Business Development")

Extracting Data 

Phantombuster is a powerful automation tool that integrates with LinkedIn to automate the extraction of search results. This tool is essential for efficiently compiling a detailed list of Amazon sellers.

Setting Up Phantombuster

Purchase a Phantombuster Enterprise Account: Subscribe to the Enterprise plan, which costs $200 per month.

Extracting Search Results:

Sales Navigator Search Export: Use the Sales Navigator Search Export Phantom to extract profile URLs from your saved searches.

Profile Scraper: After obtaining the profile URLs, use the Sales Navigator Profile Scraper Phantom to extract detailed information about each lead, such as email addresses, phone numbers, and company details.

Integration with Dropcontact

To enhance the quality and accuracy of your leads, integrate Dropcontact, a tool for finding verified email addresses and other contact details.

Subscribe to Dropcontact Gold: Obtain a Dropcontact Gold account for $200 per month.

API Integration: Input your Dropcontact API key into Phantombuster to automate the process of finding and verifying contact information.

Leveraging the Leads

With a well-organized list of Amazon sellers, you can now:

Automate Prospecting: Use automated tools to reach out to these leads efficiently.

Personalize Outreach: Craft personalized email sequences to engage potential clients effectively.

Expand Your Network: Utilize LinkedIn's features to connect and build relationships with key decision-makers.

Creating the Final Leads List

After extracting and verifying the contact details, compile all the information into a comprehensive Excel file. This file should include:

Profile URLs

Email addresses (personal and generic)

Phone numbers

Company details (name, location, size, website)

How to Outreach to Amazon Sellers on Linkedin

Creating regular content and networking with Amazon Sellers on Linkedin is the key to the outreach process. Let’s take you into the process below: 

Focus on  LinkedIn Content

Creating and sharing content on LinkedIn can help you attract Amazon sellers to your profile.

Creating Valuable Content: Share posts, articles, and updates that provide value to Amazon sellers. This could include tips on selling, industry news, and personal insights.

Sharing Industry News: Regularly share news related to e-commerce and Amazon. This shows that you are well-informed and engaged in the industry.

Engaging with the content posted by Amazon sellers can help you get noticed.

Regularly like, comment on, and share posts from Amazon sellers. This not only boosts your visibility but also shows your interest and engagement in the community.

Posting Regular Updates

Share updates about your business, insights on Amazon selling, and industry news. This keeps your profile active and visible.

Engaging with Posts

Like, comment, and share posts from your connections and groups. This helps maintain visibility and fosters engagement.

Publishing Articles

Write and publish articles on LinkedIn about Amazon selling strategies, tips, and success stories. This positions you as a thought leader in the industry.

LinkedIn Ads for Finding Sellers

If you're looking for a more direct approach, LinkedIn Ads can be highly effective.

Types of Ads: Sponsored content, text ads, and InMail ads are all great options.

Targeting Options: Use LinkedIn's robust targeting options to reach Amazon sellers. You can target by job title, industry, and even specific companies.

Budgeting: Set a budget that works for you and monitor your ad performance to ensure you're getting a good return on investment.

Participating in LinkedIn Events

LinkedIn events are another great way to connect with Amazon sellers.

Finding Events: Look for webinars, workshops, and networking events related to e-commerce and Amazon selling.

Networking at Events: Participate actively in events, ask questions, and connect with other attendees.

Building a Network of Amazon Sellers

Building a strong network requires ongoing effort and engagement.

Regular Engagement: Stay active on LinkedIn. Regularly post updates, share content, and engage with your network.

Maintaining Connections: Don’t just make connections—maintain them. Check in with your connections, congratulate them on milestones, and offer support when needed.

Requesting Recommendations

Reach out to former colleagues, clients, and partners for recommendations that highlight your expertise in Amazon selling and e-commerce.

InMail Messages For Connection Requests

Sales Navigator allows you to send InMail messages to users outside your network, increasing your reach.

Tools like LinkedIn Helper or Dux-Soup can automate parts of your outreach process, such as sending connection requests and follow-up messages. 

This tool is available as a Dux-Soup Chrome extension 

However, ensure your messages remain personalized.

Endorsing Skills

Endorse the skills of your connections. Often, they will reciprocate, endorsing your skills in return, which can increase your visibility.

Utilizing LinkedIn Analytics

LinkedIn provides analytics that can help you track your progress and adjust your strategy.

Tracking Metrics: Monitor metrics such as profile views, search appearances, and post engagement.

Adjusting Strategy: Use these insights to refine your approach. If something isn't working, don't be afraid to tweak your strategy.

Use LinkedIn analytics to track your profile performance and engagement.

Profile Views

Monitor who is viewing your profile. Reach out to those who seem relevant to your interests in Amazon selling.

Post Engagement

Analyze the engagement on your posts and articles to understand what content resonates with your audience.

Read Case Studies

To illustrate these strategies, let’s look at a couple of real-life examples.

Real-Life Examples: Jane, a digital marketer, used LinkedIn to connect with Amazon sellers and grew her client base by 50%. Mike, an e-commerce consultant, leveraged LinkedIn groups to find speaking opportunities and expand his network.

Success Stories: These success stories show that with the right approach, LinkedIn can be a powerful tool for connecting with Amazon sellers.

FAQs

How do I start connecting with Amazon sellers on LinkedIn? 

Begin by optimizing your LinkedIn profile, using advanced search with relevant keywords, and personalizing your connection requests.

Is LinkedIn Sales Navigator worth it for finding Amazon sellers? 

Yes, Sales Navigator offers advanced search features and detailed insights that can significantly enhance your search efforts.

How can I create content that attracts Amazon sellers?

Share valuable posts and articles related to e-commerce, Amazon selling tips, and industry news to establish yourself as a knowledgeable and engaged professional.

What are the best LinkedIn groups for Amazon sellers?

 Look for groups focused on e-commerce, Amazon FBA, and online retail. Join active groups where members regularly share insights and advice.

How can LinkedIn Ads help me find Amazon sellers? 

LinkedIn Ads allow you to target specific demographics, such as job titles and industries, ensuring your ads reach Amazon sellers effectively.

How do I know if someone is a legitimate Amazon seller?

Check their LinkedIn profile for endorsements, recommendations, and activity. You can also cross-check their information with other platforms like Amazon itself or industry forums.

What should I include in a connection request message?

Be concise and clear. Mention why you want to connect and how you found their profile. Highlight any mutual connections or shared interests.

How often should I engage with content on LinkedIn?

Consistency is key. Aim to engage daily or at least several times a week to stay visible and relevant in your network.

Can LinkedIn really help me grow my Amazon business?

Absolutely! Networking with other sellers can provide insights, collaboration opportunities, and access to valuable resources.

Conclusion

Finding Amazon sellers on LinkedIn is all about using the platform's tools effectively and engaging with the community. From optimizing your profile and using advanced search to joining groups and participating in events, there are numerous ways to connect with Amazon sellers. Remember, it's about building relationships and providing value. With persistence and the right approach, you'll see your network grow.

Mr. MD Riad Mia