For B2B SaaS businesses, leads are the lifeblood of growth. Yet many founders still rely solely on inbound methods — content marketing, referrals, or ads. The truth? These tactics take time.
Outbound lead generation, on the other hand, helps SaaS teams reach decision-makers directly. With the right provider, you can:
- Build predictable sales pipelines
- Target ICPs (Ideal Customer Profiles) faster
- Increase monthly recurring revenue (MRR) efficiently
This guide lists 17 of the best outbound lead generation service providers for B2B SaaS, ranked by their ROI, data accuracy, and scalability.
If you’re short on time and want a ready-made solution, check Outbound Lead Generation Service for B2B SaaS — designed specifically for SaaS founders and marketers.
What Is Outbound Lead Generation for SaaS?
Outbound lead generation is the process of proactively reaching potential customers through:
- Cold emails and LinkedIn messages
- SDR (Sales Development Representative) outreach
- Cold calling and multichannel sequences
Unlike inbound, which attracts leads passively, outbound lets you:
- Control your pipeline
- Scale faster
- Test new markets quickly
Most SaaS companies outsource outbound lead generation to specialized SDR agencies or lead generation providers who handle data sourcing, outreach, and appointment setting.
How to Choose the Right Lead Generation Partner
Before diving into the list, consider these key factors when evaluating an agency or platform:
| Criteria | Why It Matters |
|---|---|
| Experience with SaaS Sales Cycles | SaaS deals are complex and often require multiple touchpoints. |
| Quality of Data | Accurate and compliant contact lists reduce bounce rates. |
| Outreach Methodology | Look for personalization, not spam automation. |
| Reporting Transparency | You need visibility into every campaign metric. |
| Pricing Flexibility | Retainer, per-meeting, or performance-based options. |
We’ve compiled a list of the 17 best outbound lead generation services that can boost your B2B SaaS game to new heights.
17 Best Outbound Lead Generation Services for B2B SaaS
Now we’re going to start describing some of the top outbound lead generation services for B2B SAAs, that help a lot to achieve potential leads.
1. LFBBD (Lead for business)
Lead for Business (LFBBD) offering a powerful platform designed to revolutionize your lead-generation strategy. With an outstanding 95% data accuracy, weekly updates, and access to 500 million+ contacts, LFBBD is quickly becoming an essential tool for businesses looking to scale.
Unlike many competitors that rely on recycled, outdated contact lists, LFBBD ensures you receive fresh, verified, and high-quality data.
All the data is meticulously gathered, cross-checked, and regularly updated in-house, providing you with leads that are both reliable and actionable. This attention to detail allows your sales teams to focus on high-value prospects, eliminating time wasted on irrelevant contacts.
One of the most compelling features of LFBBD is its 95% data accuracy, which empowers you to target the right prospects with precision.
This high level of accuracy ensures your marketing efforts are efficient, saving both time and resources.
A Comprehensive Database for Every Industry
LFBBD’s database is massive and diverse, offering over 500 million contacts across 35 million companies. This makes it an invaluable tool for businesses in various industries, including:
- B2B companies seeking to connect with key decision-makers.
- SaaS businesses looking for companies in need of software solutions.
- Amazon sellers targeting e-commerce leads to drive more sales.
- Startups eager to find valuable, high-quality leads to fuel growth.
Regular Updates for Fresh, Relevant Data
Lead generation is an ongoing process that requires continuous updates. Fortunately, LFBBD understands this and provides monthly database updates to keep your leads current and relevant.
This ensures that the contacts you’re working with are up-to-date, preventing the frustration of reaching out to people who have moved on or changed roles.
24/7 Real Human Support
LFBBD stands out by offering 24/7 support from real humans. Whether you need assistance with the platform or have a specific query about your leads, the LFBBD team is always available to help.
This commitment to exceptional customer service ensures your experience remains smooth and hassle-free.
2. Belkins
Belkins is a prominent B2B lead generation company that specializes in helping businesses identify and connect with potential clients to drive sales growth. Users give it a solid 4.9/5 on G2.
It helps businesses across 190+ industries by providing appointment-setting services and specialized sales strategies. They serve notable clients like Mole Street, Ebanx, and more.
With a team of over 150 dedicated professionals, Belkins has generated a whopping 450,000+ high-quality leads for 50+ industries.
- Their experts dig into audience research to create a tailored prospects list matching your Ideal Customer Profile (ICP).
- Crafting personalized email templates for effective outreach is their next step, ensuring a targeted approach.
- To seal the deal, they provide appointment-setting services, assigning you a Sales Development Representative (SDR) for a comprehensive solution.
In the ever-evolving digital landscape, Belkins has adapted, ensuring a 98% to 100% email deliverability rate for their campaigns. (source)
Pricing: While pricing details aren’t explicitly stated on their site, they operate on a contractual basis.
The “Startup” and “Growth” plans run for 6 or 12 months, and the “Growth Plus” plan spans 12 months.
3. CIENCE
CIENCE is a B2B lead generation company that takes the lead generation game to the next level.
They start by researching your target market, identifying prospects, and creating a personalized outreach strategy.
They use a mix of outbound marketing, email campaigns, and social selling to connect with potential clients. They’ve proudly achieved a 12% positive response rate and generated over $1 billion in revenue for their clients.
While CIENCE boasts a 92% customer satisfaction rate, a few users have reported occasional communication challenges with their assigned teams. (Source)
Pricing: This platform includes a custom pricing method based on your requirements.
4. SalesPro Leads
SalesPro Leads is a B2B lead generation company. Users love it and give it a solid 4.9/5 on Clutch.
It utilizes a data-driven approach and leveraging cutting-edge technology to identify and engage with high-potential prospects.
Their team of seasoned professionals is adept at crafting compelling outreach campaigns, contributing to a remarkable 30% increase in lead conversion rates.
With a tailored approach, they present two dynamic programs:
A. Exclusive Partner Lead Program:
- Collaborate directly with your sales team.
- Empower your team to identify and nurture qualified sales leads.
- Unleash the potential for outstanding results.
B. Target Market Program:
- Delve into specific market segments.
- Craft laser-focused strategies to generate sales opportunities.
- Tailor-made solutions for businesses aiming for precision in their outreach.
Pricing
- Choose a plan that fits with your budget and goals.
- Pay-for-Performance: No upfront costs! Pay based on the qualified leads generated.
- Transparency Rules: Clear breakdowns so you know exactly what you’re investing in.
5. Martial group
Ever heard of Martial Group? They’re not just your average B2B lead generation agency; they’re your ticket to connecting with top-notch prospects!
With a dedicated team of over 200 sales executives, Martal Group offers personalized lead-generation campaigns based on client’s needs. Their team employs targeted outreach to generate high-quality leads.
Martal Group turned prospects into leads impressively in a month, securing 20-30 qualified leads and flipping 5-15 successfully. (source)
Pricing: Pricing for Martal Group’s services is based on individual client needs.
6. Snov.io
Snov.io is a top-rated email outreach platform with a 4.5/5 rating on G2. It offers a comprehensive suite of tools, including email list building, lead generation, address verification, and warm-up features to streamline the sales process.
One standout feature is the handy Chrome extension.
It helps users uncover the email addresses of decision-makers directly from company websites, LinkedIn profiles, and other online sources.
The platform’s main features include an
- Email finder and verifier,
- Automated email outreach campaigns,
- Technology checker, and
- Seamless integrations with popular tools like HubSpot and Salesforce.
Pricing
Starting at just $30 per user per month, Snov.io provides an affordable option for businesses.
With a free trial available, Snov.io provides a risk-free opportunity for users to experience its benefits firsthand.
7. Lusha
Looking to simplify your B2B contact hunt? Lusha, will be your one-click solution for effortless access to contact information worldwide.
With Lusha’s Sales Intelligence Platform, discovering top leads in bulk is a breeze.
It precisely targets audiences using buyer intent data, and effortlessly enriches your CRM with accurate contact details.
And guess what? Users love it, giving Lusha a solid 4.3/5 on G2.
Lusha provides B2B data solutions that are a game-changer. With their Chrome Extension, you can swiftly access your prospect’s contact details – talk about efficiency!
Let’s talk features:
- Chrome Extension for quick access.
- Intent data for smart targeting.
- Data enrichment for accuracy.
- List building capabilities for efficiency.
- Usage analytics to track performance and stay on top of your game.
Pricing
Lusha’s starting price is just $29 per user per month, and they even offer a free trial to let you experience the magic firsthand.
8. RevBoss
RevBoss streamlines outbound lead generation through automated prospecting. Users give it a 4.6/5 on G2 ratings.
They guide clients through the entire process, from identifying prospects to closing deals.
This efficiency is crucial, as studies show that businesses lose 10% of their leads per year by not responding to inquiries promptly. (Source)
With a user-friendly interface and powerful analytics, RevBoss empowers your B2B SaaS company to scale its outreach efforts effectively.
Standout Features:
- Covers the entire lead generation process.
- Tailored strategies designed specifically for SaaS companies.
- Acts as a guiding partner in the lead generation journey.
Pricing: RevBoss provides a subscription-based model with pricing starting at $3700 per month. Custom enterprise plans are available for larger organizations..
9. Callbox
Callbox stands out for its global reach and multi-channel lead generation strategies. It provides a range of services from telemarketing to digital marketing to drive targeted leads.
They utilize a variety of channels, including email, voice, and social media, to maximize outreach.
Standout Features:
- Extensive reach into international markets.
- Leverages various channels for maximum outreach.
- Ensures a steady flow of prospects through multiple channels.
10. Growth Rhino
Growth Rhino, a dynamic email marketing company, transforms businesses into revenue-driving machines.
With a track record of success, they’ve partnered with Educhain, Toasty, Crowdlinker, SPP, UrbanMonks, Dtec, and more.
They blend advanced marketing tactics with 50+ SaaS tools, covering everything from cold emails to webinars.
Their work process:
- They first Identify audience, create personas, and set up tailored email infrastructure.
- Then they Launch small campaigns, analyze data, and integrate complementary channels.
- Amplify successful campaigns with proven cadence and messaging.
- Finally, they Continuously optimize for ongoing success in the dynamic B2B SaaS landscape.
Pricing:
Growth Rhino’s pricing is simple: a monthly fee of USD 2,500, adjusted based on the agreed services. They recommend a minimum commitment of 3 months for the best results.
11. WebFX
WebFX creates personalized digital strategies for clients, driving visibility and revenue through various channels.
With $3 billion in sales and 7.8 million leads generated, their influencers secure features on top websites.
Despite being known for lead generation, WebFX primarily offers inbound services like content marketing and SEO.
They’ve partnered with companies like Rowan University, offering tailored solutions.
To partner with WebFX, simply request a quote on their website for tailored solutions to meet your unique needs and goals.
Pricing
Their Digital Marketing Services Prices may vary depending on different services.
12. ZoomInfo
ZoomInf, rated 4.4/5 on G2, is your go-to solution for B2B contact and company data. It helps your businesses find, acquire, and grow qualified leads based on industries, locations, or job roles.
With its Chrome Extension and web app, ZoomInfo simplifies the process with Operating Systems (OS) bundling key features.
You get advanced search options, contact insights, real-time alerts, and website tracking. Seamless CRM integration ensures smooth workflow.
Pricing
Pricing details are available upon request, ZoomInfo empowers you to connect with potential leads efficiently and stay ahead in your business game.
13. Upcall
Upcall is the go-to for boosting sales with real people making calls. It’s not just a calling service; it’s a B2B lead-generating powerhouse. G2 rates them a solid 4.5 out of 5.
It syncs with your lead types, sources, and CRMs for seamless integration.
Here’s how it works:
- Send or upload leads to Upcall.
- Their team nails it with proven scripts.
- You get the results and insights needed to seal the deal.
Pricing: Upcall offers flexible pricing for teams of all sizes, with scalable plans and volume discounts.
Contact for a customized quote, ensuring cost-effectiveness is aligned with your business requirements.
14. Salesloft
Salesloft, rated 4.5/5 on G2, is an AI-powered sales engagement platform. It accelerates deal closures with lead generation tools, email tracking, and analytics.
Salesloft optimizes sales strategies, enhances customer engagement, and offers features like workflow automation, personalized email templates, and analytics.
The platform prioritizes personalized interactions, scheduling, and reporting, helping businesses build repeatable processes across the organization.
Pricing : The Pricing package is designed for results and is available upon request.
15. Cognism
Cognism, rated 4.6/5 on G2, is a GDPR and CCPA-compliant sales intelligence platform with a B2B database.
Offering Diamond Data® for verified mobile numbers, it integrates with LinkedIn, Sales Navigator, Outreach, HubSpot, and Salesforce.
Cognism stands out with GDPR compliance, manually verifying mobile numbers against Do-Not-Call registries.
Trusted by over 1800 customers globally, it provides reliable, accurate, and unrestricted access to person and company-level data, boasting a 98% mobile phone number accuracy.
It is Ideal for 1800+ revenue teams, Cognism facilitates international market access across EMEA, NAM, and APAC.
Pricing: Cognism provides tailored packages upon request, aligning with your specific needs. Upon sign-up, they offer a bonus of 25 free leads.
16. Apollo.io
Apollo.io, rated 4.8/5 on G2, is an all-in-one sales platform for marketing and sales teams. It offers accurate contact data, automated workflows, and analytics to streamline processes.
With a vast prospect database and in-app engagement tools, it lets you find the ideal customer fit with 60+ filters, personas, and saved searches.
Apollo’s in-app engagement tools and extensive mobile number database enhance immediate action.
Pricing: Priced at $39 per user per month, it features automated workflows, data enrichment, API access, and AI-powered analytics.
17. Uplead
Uplead, rated 4.7/5 on G2, is a B2B lead generation software offering high-quality contact and company data.
With a 95% accuracy guarantee, it builds clean prospecting lists integrated into sales tools for generating new leads efficiently.
Uplead’s focus on accuracy and clean data makes it a reliable solution for effective B2B lead generation.
Pricing
Uplead offers flexible pricing options:
- Free Trial: Explore Uplead with a free trial.
- Essentials: $99 per month.
- Plus: $199 per month.
- Professional: Customized plans are available upon discussion.
Choose the plan that suits your needs.
18. LeadGenius
LeadGenius, rated 4.3/5 on G2, employs AI and a 500-strong human team to support sales and marketing with outbound efforts.
With 500 employees, they verify email addresses for deliverability and enhance contact information accuracy.
They seamlessly integrate with popular CRMs for efficient lead management.
Which Lead Generation Service Is Best For Your Company?
When you are Choosing the best lead generation service, you should consider your specific business needs, preferences, and budget.
Each service mentioned above has unique features, strengths, and pricing structures.
If your priority is outbound marketing, choose CIENCE. SalesPro Leads in data-driven performance pricing, and Martal Group in personalized campaigns.
But if you’re looking for:
- Tailored solutions,
- A results-driven agency
- Seeking an affordable option
- Verified real-time data, and
- A track record of client success with a revenue growth guarantee
FAQs
1. What’s the best outbound lead generation company for SaaS startups?
→ Leadium and RevBoss are affordable and startup-friendly.
2. How much does an outbound agency cost?
→ Between $2,000 and $10,000 per month depending on team size and deliverables.
3. Should I outsource outbound lead generation?
→ Yes, if your SaaS team lacks SDR bandwidth or time to build lists manually.
4. Is outbound still effective in 2025?
→ Absolutely. Personalized outbound with good data performs even better today.
5. How do I measure ROI from outbound campaigns?
→ Track metrics like meetings booked, conversion rates, and cost per opportunity.
