In the competitive world of B2B SaaS, acquiring high-quality leads is the lifeblood of growth.

While inbound marketing—like content creation and SEO—can bring prospects to your door, outbound lead generation takes a proactive approach, targeting decision-makers who may not yet know they need your solution.

For SaaS companies with long sales cycles and niche audiences, partnering with an outbound lead generation service provider can accelerate pipeline growth and drive revenue.

But with so many options out there, how do you choose the right one?

Why Outbound Lead Generation Matters for B2B SaaS

Unlike B2C, where impulse buys are common, B2B SaaS sales involve multiple stakeholders, complex decision-making, and higher price points. Waiting for prospects to find you organically can take months—or even years.

Outbound lead generation flips the script by:

• Targeting Ideal Customers: Reach decision-makers in your ideal customer profile (ICP) directly, rather than casting a wide net.
• Shortening Sales Cycles: Proactive outreach engages prospects faster, moving them through the funnel more efficiently.
• Scalability: Outbound campaigns can be ramped up to match your growth goals, whether you’re a startup or an enterprise.
• Competitive Edge: In crowded SaaS markets, being the first to connect with a prospect can make all the difference.

The catch?

Outbound isn’t easy to execute in-house.

It requires expertise in prospecting, messaging, multi-channel outreach, and data analysis—skills that specialized service providers bring to the table.

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Not all lead gen services are created equal.

For B2B SaaS companies, here’s what to prioritize when selecting a provider:

1. SaaS Expertise: They should understand your industry, audience (e.g., CTOs, HR managers), and the unique challenges of selling software subscriptions.
2. Multi-Channel Mastery: Look for providers who combine cold email, phone calls, LinkedIn outreach, and account-based marketing (ABM) for maximum impact.
3. Focus on Quality: The best providers deliver sales-qualified leads (SQLs)—not just names and emails—saving your team time on follow-ups.
4. Scalability and Flexibility: Whether you need 10 leads a month or 100, the service should adapt to your needs.
5. Transparency: Clear reporting on metrics like open rates, reply rates, and booked meetings ensures you’re getting ROI.

 

We’ve compiled a list of the 17 best outbound lead generation services that can boost your B2B SaaS game to new heights.

 

17 Best Outbound Lead Generation Services for B2B SaaS

Now we’re going to start describing some of the top outbound lead generation services for B2B SAAs, that help a lot to achieve potential leads.

1. LFBBD (Lead for business)

Lead for Business (LFBBD) offering a powerful platform designed to revolutionize your lead-generation strategy. With an outstanding 95% data accuracy, weekly updates, and access to 500 million+ contacts, LFBBD is quickly becoming an essential tool for businesses looking to scale.

Unlike many competitors that rely on recycled, outdated contact lists, LFBBD ensures you receive fresh, verified, and high-quality data.

All the data is meticulously gathered, cross-checked, and regularly updated in-house, providing you with leads that are both reliable and actionable. This attention to detail allows your sales teams to focus on high-value prospects, eliminating time wasted on irrelevant contacts.

One of the most compelling features of LFBBD is its 95% data accuracy, which empowers you to target the right prospects with precision.

This high level of accuracy ensures your marketing efforts are efficient, saving both time and resources.

A Comprehensive Database for Every Industry

LFBBD’s database is massive and diverse, offering over 500 million contacts across 35 million companies. This makes it an invaluable tool for businesses in various industries, including:

• B2B companies seeking to connect with key decision-makers.
• SaaS businesses looking for companies in need of software solutions.
• Amazon sellers targeting e-commerce leads to drive more sales.
• Startups eager to find valuable, high-quality leads to fuel growth.

Regular Updates for Fresh, Relevant Data

Lead generation is an ongoing process that requires continuous updates. Fortunately, LFBBD understands this and provides monthly database updates to keep your leads current and relevant.

This ensures that the contacts you’re working with are up-to-date, preventing the frustration of reaching out to people who have moved on or changed roles.

24/7 Real Human Support

LFBBD stands out by offering 24/7 support from real humans. Whether you need assistance with the platform or have a specific query about your leads, the LFBBD team is always available to help.

This commitment to exceptional customer service ensures your experience remains smooth and hassle-free.

2. Belkins

Belkins is a prominent B2B lead generation company that specializes in helping businesses identify and connect with potential clients to drive sales growth. Users give it a solid 4.9/5 on G2.

It helps businesses across 190+ industries by providing appointment-setting services and specialized sales strategies. They serve notable clients like Mole Street, Ebanx, and more.
 

With a team of over 150 dedicated professionals, Belkins has generated a whopping 450,000+ high-quality leads for 50+ industries.

• Their experts dig into audience research to create a tailored prospects list matching your Ideal Customer Profile (ICP).
• Crafting personalized email templates for effective outreach is their next step, ensuring a targeted approach.
• To seal the deal, they provide appointment-setting services, assigning you a Sales Development Representative (SDR) for a comprehensive solution.

In the ever-evolving digital landscape, Belkins has adapted, ensuring a 98% to 100% email deliverability rate for their campaigns. (source)

Pricing: While pricing details aren’t explicitly stated on their site, they operate on a contractual basis. 

The “Startup” and “Growth” plans run for 6 or 12 months, and the “Growth Plus” plan spans 12 months.

3. CIENCE 

CIENCE is a  B2B lead generation company that takes the lead generation game to the next level. 

They start by researching your target market, identifying prospects, and creating a personalized outreach strategy.

They use a mix of outbound marketing, email campaigns, and social selling to connect with potential clients. They’ve proudly achieved a 12% positive response rate and generated over $1 billion in revenue for their clients.
 

While CIENCE boasts a 92% customer satisfaction rate, a few users have reported occasional communication challenges with their assigned teams. (Source)

Pricing: This platform includes a custom pricing method based on your requirements.

4. SalesPro Leads 

SalesPro Leads is a B2B lead generation company. Users love it and give it a solid 4.9/5 on Clutch. 

It utilizes a data-driven approach and leveraging cutting-edge technology to identify and engage with high-potential prospects.

Their team of seasoned professionals is adept at crafting compelling outreach campaigns, contributing to a remarkable 30% increase in lead conversion rates. 

With a tailored approach, they present two dynamic programs:

A. Exclusive Partner Lead Program:

• Collaborate directly with your sales team.
• Empower your team to identify and nurture qualified sales leads.
• Unleash the potential for outstanding results.

B. Target Market Program:

• Delve into specific market segments.
• Craft laser-focused strategies to generate sales opportunities.
• Tailor-made solutions for businesses aiming for precision in their outreach.

Pricing

• Choose a plan that fits with your budget and goals.
• Pay-for-Performance: No upfront costs! Pay based on the qualified leads generated.
• Transparency Rules: Clear breakdowns so you know exactly what you’re investing in.

 

5. Martial group

Ever heard of Martial Group? They’re not just your average B2B lead generation agency; they’re your ticket to connecting with top-notch prospects!

With a dedicated team of over 200 sales executives, Martal Group offers personalized lead-generation campaigns based on client’s needs. Their team employs targeted outreach to generate high-quality leads.
 

Martal Group turned prospects into leads impressively in a month, securing 20-30 qualified leads and flipping 5-15 successfully. (source)

Pricing: Pricing for Martal Group’s services is based on individual client needs. 
 

6. Snov.io
 

Snov.io is a top-rated email outreach platform with a 4.5/5 rating on G2. It offers a comprehensive suite of tools, including email list building, lead generation, address verification, and warm-up features to streamline the sales process.

One standout feature is the handy Chrome extension. 

It helps users uncover the email addresses of decision-makers directly from company websites, LinkedIn profiles, and other online sources.

The platform’s main features include an 

• Email finder and verifier, 
• Automated email outreach campaigns, 
• Technology checker, and 
• Seamless integrations with popular tools like HubSpot and Salesforce.
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Pricing

Starting at just $30 per user per month, Snov.io provides an affordable option for businesses. 

With a free trial available, Snov.io provides a risk-free opportunity for users to experience its benefits firsthand.

7. Lusha

Looking to simplify your B2B contact hunt? Lusha, will be your one-click solution for effortless access to contact information worldwide.

With Lusha’s Sales Intelligence Platform, discovering top leads in bulk is a breeze. 

It precisely targets audiences using buyer intent data, and effortlessly enriches your CRM with accurate contact details.

And guess what? Users love it, giving Lusha a solid 4.3/5 on G2.
 

Lusha provides B2B data solutions that are a game-changer. With their Chrome Extension, you can swiftly access your prospect’s contact details – talk about efficiency!

Let’s talk features:

• Chrome Extension for quick access.
• Intent data for smart targeting.
• Data enrichment for accuracy.
• List building capabilities for efficiency.
• Usage analytics to track performance and stay on top of your game.

Pricing 

Lusha’s starting price is just $29 per user per month, and they even offer a free trial to let you experience the magic firsthand.

8. RevBoss

RevBoss streamlines outbound lead generation through automated prospecting. Users give it a 4.6/5 on G2 ratings. 

They guide clients through the entire process, from identifying prospects to closing deals.

This efficiency is crucial, as studies show that businesses lose 10% of their leads per year by not responding to inquiries promptly. (Source)

With a user-friendly interface and powerful analytics, RevBoss empowers your B2B SaaS company to scale its outreach efforts effectively.

Standout Features:

• Covers the entire lead generation process.
• Tailored strategies designed specifically for SaaS companies.
• Acts as a guiding partner in the lead generation journey.

Pricing: RevBoss provides a subscription-based model with pricing starting at $3700 per month. Custom enterprise plans are available for larger organizations.

9. Callbox

Callbox stands out for its global reach and multi-channel lead generation strategies. It provides a range of services from telemarketing to digital marketing to drive targeted leads.

They utilize a variety of channels, including email, voice, and social media, to maximize outreach.

Standout Features:

• Extensive reach into international markets.
• Leverages various channels for maximum outreach.
• Ensures a steady flow of prospects through multiple channels.

 

10. Growth Rhino

Growth Rhino, a dynamic email marketing company, transforms businesses into revenue-driving machines. 

With a track record of success, they’ve partnered with Educhain, Toasty, Crowdlinker, SPP, UrbanMonks, Dtec, and more. 

They blend advanced marketing tactics with 50+ SaaS tools, covering everything from cold emails to webinars. 

Their work process:

• They first Identify audience, create personas, and set up tailored email infrastructure.
• Then they Launch small campaigns, analyze data, and integrate complementary channels.
• Amplify successful campaigns with proven cadence and messaging.
• Finally, they Continuously optimize for ongoing success in the dynamic B2B SaaS landscape.

Pricing:

Growth Rhino’s pricing is simple: a monthly fee of USD 2,500, adjusted based on the agreed services. They recommend a minimum commitment of 3 months for the best results.

11. WebFX

WebFX creates personalized digital strategies for clients, driving visibility and revenue through various channels. 

With $3 billion in sales and 7.8 million leads generated, their influencers secure features on top websites. 

Despite being known for lead generation, WebFX primarily offers inbound services like content marketing and SEO. 

They’ve partnered with companies like Rowan University, offering tailored solutions. 

To partner with WebFX, simply request a quote on their website for tailored solutions to meet your unique needs and goals.

Pricing

Their Digital Marketing Services Prices may vary depending on different services.

12. ZoomInfo

ZoomInf, rated 4.4/5 on G2, is your go-to solution for B2B contact and company data. It helps your businesses find, acquire, and grow qualified leads based on industries, locations, or job roles.

With its Chrome Extension and web app, ZoomInfo simplifies the process with Operating Systems (OS) bundling key features. 

You get advanced search options, contact insights, real-time alerts, and website tracking. Seamless CRM integration ensures smooth workflow.

Pricing

Pricing details are available upon request, ZoomInfo empowers you to connect with potential leads efficiently and stay ahead in your business game.

13. Upcall

Upcall is the go-to for boosting sales with real people making calls. It’s not just a calling service; it’s a B2B lead-generating powerhouse. G2 rates them a solid 4.5 out of 5.

It syncs with your lead types, sources, and CRMs for seamless integration.

Here’s how it works:

• Send or upload leads to Upcall.
• Their team nails it with proven scripts.
• You get the results and insights needed to seal the deal.

Pricing: Upcall offers flexible pricing for teams of all sizes, with scalable plans and volume discounts. 

Contact for a customized quote, ensuring cost-effectiveness is aligned with your business requirements.

14. Salesloft

Salesloft, rated 4.5/5 on G2, is an AI-powered sales engagement platform. It accelerates deal closures with lead generation tools, email tracking, and analytics. 

Salesloft optimizes sales strategies, enhances customer engagement, and offers features like workflow automation, personalized email templates, and analytics. 

The platform prioritizes personalized interactions, scheduling, and reporting, helping businesses build repeatable processes across the organization.

Pricing : The Pricing package is designed for results and is available upon request.
 

15. Cognism

Cognism, rated 4.6/5 on G2, is a GDPR and CCPA-compliant sales intelligence platform with a B2B database. 

Offering Diamond Data® for verified mobile numbers, it integrates with LinkedIn, Sales Navigator, Outreach, HubSpot, and Salesforce. 

Cognism stands out with GDPR compliance, manually verifying mobile numbers against Do-Not-Call registries. 

Trusted by over 1800 customers globally, it provides reliable, accurate, and unrestricted access to person and company-level data, boasting a 98% mobile phone number accuracy. 

It is Ideal for 1800+ revenue teams, Cognism facilitates international market access across EMEA, NAM, and APAC.

Pricing: Cognism provides tailored packages upon request, aligning with your specific needs. Upon sign-up, they offer a bonus of 25 free leads.

16. Apollo.io

Apollo.io, rated 4.8/5 on G2, is an all-in-one sales platform for marketing and sales teams. It offers accurate contact data, automated workflows, and analytics to streamline processes.

With a vast prospect database and in-app engagement tools, it lets you find the ideal customer fit with 60+ filters, personas, and saved searches. 

Apollo’s in-app engagement tools and extensive mobile number database enhance immediate action. 

Pricing: Priced at $39 per user per month, it features automated workflows, data enrichment, API access, and AI-powered analytics.
 

17. Uplead 

Uplead, rated 4.7/5 on G2, is a B2B lead generation software offering high-quality contact and company data. 

With a 95% accuracy guarantee, it builds clean prospecting lists integrated into sales tools for generating new leads efficiently.

Uplead’s focus on accuracy and clean data makes it a reliable solution for effective B2B lead generation.

Pricing

Uplead offers flexible pricing options:

• Free Trial: Explore Uplead with a free trial.
• Essentials: $99 per month.
• Plus: $199 per month.
• Professional: Customized plans are available upon discussion.

Choose the plan that suits your needs.

18. LeadGenius

LeadGenius, rated 4.3/5 on G2, employs AI and a 500-strong human team to support sales and marketing with outbound efforts.

With 500 employees, they verify email addresses for deliverability and enhance contact information accuracy. 

They seamlessly integrate with popular CRMs for efficient lead management.

Which Lead Generation Service Is Best For Your Company?

When you are Choosing the best lead generation service, you should consider your specific business needs, preferences, and budget.

Each service mentioned above has unique features, strengths, and pricing structures. 

If your priority is outbound marketing, choose CIENCE. SalesPro Leads in data-driven performance pricing, and Martal Group in personalized campaigns.

But if you’re looking for:

• Tailored solutions,
• A results-driven agency
• Seeking an affordable option
• Verified real-time data, and 
• A track record of client success with a revenue growth guarantee, 

LFBBD will be a strong choice for your lead generation needs.

7 Outbound B2B SaaS Lead Generation Strategies that work in 2024

OK, outbound B2B SaaS (Software as a Service) lead generation requires a well-thought-out strategy to identify and engage potential customers. 

Here we’ve included some effective strategies you can consider:

1. Cold emailing

Cold emailing for outbound SaaS lead generation includes reaching out to potential customers who haven’t expressed interest through email.

This process begins with crafting compelling subject lines and personalized messages. 

According to a study by hubspot, personalized subject lines can increase email open rates by 30%. Personalized emails generate a 6x higher transaction rate, as reported by Experian.

To kick off the process, thorough research on the target audience is essential. Utilizing tools like LinkedIn Sales Navigator can provide valuable insights into a prospect’s role, interests, and company details. 

The body of the email should focus on addressing the prospect’s pain points and offering a solution. Keep it concise, as emails with 50-125 words have a response rate of around 50%, as revealed by a study from Boomerang.

Timing plays a pivotal role. Most email marketing specialists agree that 10 a.m. is the ideal time to send emails.

Additionally, A/B testing subject lines and email content helps optimize engagement.

2. Cold Calling

Cold calling is the way to reach out to potential clients via phone calls. The aim is to generate leads and promote products or services. According to the Rain Group, in 2019, 69% of buyers accepted cold calls from new providers.

On average, these calls last around 7 minutes and 50 seconds. Wednesday and Thursday could be the best day for making cold calls. (Source)

Successful cold calling needs the below tips:

• Planning, 
• Understanding the audience, 
• Crafting compelling scripts
• Research the prospect’s business and needs. 

Combining cold calling with cold emailing, another outreach method using emails, can boost success. 

Technology, like CRM systems, helps track interactions and improve future outreach.
 

3. LinkedIn Outreach

LinkedIn Outreach is another method of engaging with potential clients or business connections through the professional networking platform, LinkedIn. 

Having a complete LinkedIn profile makes you 40 times more likely to get opportunities, says LinkedIn itself!

To start with linkedIn:

• Set up your profile with your skills and experiences. 
• Use LinkedIn’s search filters to find the right people based on industry, location, or job title. 
• Personalize your messages – it’s like saying hi in a way that fits the person you’re talking to.

When you share helpful stuff, like interesting articles, it makes you look good.

LinkedIn even has a Social Selling Index (SSI) to measure how effective you are. It checks how well you build your brand and connect with others.

 Keep an eye on what’s working and adjust your outreach strategy for success.
 

4. Seo and Content Marketing

SEO (Search Engine Optimization) and Content Marketing work hand in hand to generate outbound B2B SaaS leads. 

It’s like making your online presence shine for the right audience. Content Marketing Institute found that content marketing gives three times more leads than traditional methods.

• Start with optimizing your website for search engines. 
• Use keywords relevant to your B2B SaaS offering. 

Why? Because 75% of users never go past the first search page, says HubSpot.

• Now, create valuable content that speaks to your audience’s problems. 

Blog posts, case studies, and whitepapers make you look like an expert. According to Search Engine Journal, 70-80% of users focus on organic search results.

• Spread your content on social media. It boosts your SEO and gets you seen by more people. 

When your content helps, it makes your B2B SaaS the go-to choice. It’s like being a helpful friend – people want that.

 

5. Hosting Webinars and Events

Hosting webinars and events is a powerful strategy for B2B SaaS lead generation. It isn’t just a show; it’s a lead-generation powerhouse ready to roll.

To Start:

• Pick a topic your audience cares about. 
• Use platforms like Zoom or Microsoft Teams to set up your webinar. 
• Send out invites and get people excited!
• During the event, share valuable insights, tips, or product demos. 

Interaction is key – encourage questions and discussions. Make it engaging, like having a conversation with friends.

Remember, the real deal happens after the event. After the event, share recordings on social media or your website. 

 

6. Social Media Prospecting

Social Media Prospecting is like using social platforms to find potential customers and connect with them. It’s not about selling right away; it’s about building relationships.

Did you know, 73% of marketers say social media works great for their business?

Anyways, to be successful, 

• First, figure out where your potential customers are hanging out online – it could be Facebook, Instagram, or Twitter. 
• Use hashtags and groups to find and join relevant conversations.
• Share useful stuff – tips, stories, or cool facts. This builds trust and makes people interested in what you offer. 
• Be social! Respond to comments and messages.

Keep things regular. Post often and chat with your audience. Social Media Prospecting takes time, but when you do it right, you build strong connections that can lead to sales.

7. Referral Programs

Referral Programs in B2B SaaS involve turning happy clients into advocates who recommend your solution. 

According to Nielsen, people are four times more likely to buy when recommend by a friend.

There are two types: Inbound referrals happen when people hear about you and come to you. 

On the other hand, outbound referrals involve reaching out to someone recommended to you.

When making an outbound referral contact:

• Ask for an introduction from the person who referred you.
• Frame your request positively, like seeking assistance.
• Treat your referrals like VIPs, offering exceptional service. This might lead them to send more referrals your way.

It’s a smart way to grow your business through the positive experiences of your customers.